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Business and Management
A Short Guide to Operational Risk
This comprehensive yet concise guide provides an accessible introduction to operational risk management for professionals across all industries and sectors. The renowned author defines operational risk and its crucial role within holistic enterprise-wide risk governance frameworks. In a highly practical manner, the book guides readers through the core processes of identifying, assessing, [...]
Accelerators in Silicon Valley
Building Successful Startups
Whether you are an aspiring entrepreneur, a policymaker seeking to foster a thriving startup ecosystem, or a researcher interested in the drivers of innovation, this book offers a comprehensive and insightful exploration of the Silicon Valley accelerator model that has become a global benchmark for startup development.
Assetization
Turning Things into Assets in Technoscientific Capitalism
Offering interdisciplinary perspectives on how a wide range of things are being transformed into capitalized "assets" that can generate economic rents, this book sheds critical light on the complex dynamics of financialization and the expanding role of assets in the contemporary technoscientific economy.
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How Amazon Branded Convenience and Normalized Monopoly
Whether you are an academic, a policymaker, a tech industry observer, or simply an engaged citizen, this book provides a thoughtful and insightful examination of a company that has come to wield tremendous influence over our lives. It challenges readers to confront the broader implications of Amazon's success and the need for [...]
Global Fintech
Financial Innovation in the Connected World
Explore the transformative impact of fintech on the financial services industry. This comprehensive guide brings together leading experts to analyze the convergence of AI, big data, blockchain, and more, and its potential to disrupt traditional financial models and create new opportunities. A must-read for finance professionals, entrepreneurs, academics, policymakers, and anyone interested [...]
Innovation matters
Competition Policy for the High-Technology Economy
This book makes the case for shifting competition policy's emphasis from price effects to fostering innovation, especially in high-technology sectors. It argues regulatory priorities should align with incentivizing dynamic competition through new product and service development rather than static price considerations.
Principles of Knowledge Auditing
Foundations for Knowledge Management Implementation
“Principles of Knowledge Auditing” provides clear guidance for understanding and successfully implementing knowledge audits within organizations. Knowledge audits assess knowledge assets and needs to improve organizations, but currently lack standards. The author addresses this by outlining principles for conceptualizing, planning, executing and reporting on knowledge audits based on in-depth case studies. Recommended [...]
Principles of Marketing
Discover the world of marketing with "Principles of Marketing," a comprehensive open textbook that offers a solid foundation in marketing concepts, theories, and applications. Ideal for undergraduate business students, this textbook covers a broad range of topics, including strategic planning, consumer behavior, the marketing mix, and emerging trends in sustainable marketing.
Profitable Niches
Introduction to Niche Marketing in E-commerce
"Profitable Niches" by Alex Baranda is a free guide to niche e-commerce marketing. Learn to identify, evaluate, and capitalize on niche markets. Ideal for entrepreneurs, marketers, and small business owners. Discover strategies, trends, and business models for online niche success.
Selling the American people
Advertising, Optimization, and the Origins of Adtech
"Selling the American People" provides researchers, scholars, and students in media studies, communication, science and technology studies, and critical digital studies with a rich, nuanced historical analysis of the development of digital advertising and the data-driven marketing industry. The book offers critical perspectives on how the technical, institutional, and ideological underpinnings of [...]
The AI Revolution
Opportunities and Challenges for the Finance Sector
Explore the transformative potential of AI in finance with this report. Learn about AI's benefits and challenges in FinTech, and discover recommendations for responsible AI integration in financial services. Download now to stay ahead in the FinTech industry and shape the future of finance.
The Turning Point in China’s Economic Development
Delve into China's economic transformation and the impending shift from abundant to limited labor supply in "China's Economic Transformation: Implications and Challenges." Explore growth patterns, demographic shifts, trade, finance, global context, resource demands, and environmental challenges. Recommended for economists, policymakers, and scholars interested in China's economic future.