Assetization
Turning Things into Assets in Technoscientific Capitalism
Offering interdisciplinary perspectives on how a wide range of things are being transformed into capitalized "assets" that can generate economic rents, this book sheds critical light on the complex dynamics of financialization and the expanding role of assets in the contemporary technoscientific economy.
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How Amazon Branded Convenience and Normalized Monopoly
Whether you are an academic, a policymaker, a tech industry observer, or simply an engaged citizen, this book provides a thoughtful and insightful examination of a company that has come to wield tremendous influence over our lives. It challenges readers to confront the broader implications of Amazon's success and the need for [...]
Innovation matters
Competition Policy for the High-Technology Economy
This book makes the case for shifting competition policy's emphasis from price effects to fostering innovation, especially in high-technology sectors. It argues regulatory priorities should align with incentivizing dynamic competition through new product and service development rather than static price considerations.
Principles of Knowledge Auditing
Foundations for Knowledge Management Implementation
“Principles of Knowledge Auditing” provides clear guidance for understanding and successfully implementing knowledge audits within organizations. Knowledge audits assess knowledge assets and needs to improve organizations, but currently lack standards. The author addresses this by outlining principles for conceptualizing, planning, executing and reporting on knowledge audits based on in-depth case studies. Recommended [...]
Principles of Marketing
Discover the world of marketing with "Principles of Marketing," a comprehensive open textbook that offers a solid foundation in marketing concepts, theories, and applications. Ideal for undergraduate business students, this textbook covers a broad range of topics, including strategic planning, consumer behavior, the marketing mix, and emerging trends in sustainable marketing.
Selling the American people
Advertising, Optimization, and the Origins of Adtech
"Selling the American People" provides researchers, scholars, and students in media studies, communication, science and technology studies, and critical digital studies with a rich, nuanced historical analysis of the development of digital advertising and the data-driven marketing industry. The book offers critical perspectives on how the technical, institutional, and ideological underpinnings of [...]